About the brand

Founded in 1995, it is a multi brand and multi category fashion footwear brand operator with over 4000 employees and nearly 3000 sales terminals for its main and sub brands, covering large and medium-sized cities across the country. It is a leading brand and enterprise in China's footwear industry. On June 29, 2015, it was successfully listed on the A-share main board of the Shanghai Stock Exchange.


Passionate about shoe culture and paying tribute to shoe culture, we have been embedding shoe culture as an important gene for enterprise development in the core of the company for nearly thirty years, and have continuously created multiple national firsts. Establishing the first Chinese shoe culture museum founded by a company, making active efforts to find cultural carriers for the Chinese shoe capital. Nowadays, integrating shoe culture with diverse cultures and building a Chinese style shoe enterprise has become the new vision and mission of Red Dragonfly in the new era.


As a brand new slogan, 'Free Passion' can better communicate with young people. The company still adheres to the cultural principle of 'seeking proximity from distance' and moves forward firmly!

Customized works